Anuswara By Craftsvilla in association with Femina | Brand Launch

Launch of Anuswara | Models with Showstopper Pranita Subhash wearing Anuswara by Crafstvilla 
No matter how much we try to avoid it, the heat in summer stays with us Indians always! But, beating the heat in style is what we fashion lovers want to do. Thanks to Craftsvilla’s New In-House Brand, Anuswara, you CAN beat the heat in style. Anuswara was recently launched in Bangalore in association with another iconic Indian brand, Femina.  I was lucky to be one of the select few to have a look at the collection first hand and all I can say this is that I have great expectations from Anuswara.

Anuswara By Craftsvilla in association with Femina | Brand Launch

I loved the collection and especially the fact that they have kept the needs of the Modern Indian women in mind, while designing the collection. So, you have clothes in western and modern silhouettes made of traditional Indian origin fabrics, All the more reason for me to like the brand’s collections.

The four collections they launched during the brand launch were: Ikat illustrations, Kalamkari Tales, Summer Hues and Indigo Impressions. Kalamkari Tales is the collection I have my eyes set on, because of the way they have used the beautiful and artsy prints and made them into something extraordinary. My next pick will be the Indigo Impressions collections, because of my very obvious love for blue.

Ikat Illustrations

Kalamkari Tales 
Summer hues 

Indigo Impressions 
From what I saw, I can say easily that no matter what your daily routine is, these clothes made out of breathable, beautiful Indian fabrics with a contemporary twist will match your style and taste and make you stand out with grace! And I say this, knowing that in this case, you will not be sacrificing your comfort to look, which is immensely important in this gruelling heat!

The fashion show for Anuswara in association with Femina was closed by Pranita Subhash as the Showstopper. She closed the show dressed in a bright tomato red, anti-fit dress from Anuswara’s collection and white sneakers. The ensemble was spot on with the trends of this year and looked like the perfect ensemble for a brunch or a day out with your girls!

I personally would love to have some pieces from Anuswara in my closet this summer and I am heading to Craftsvilla now to shop for myself! You have a look and let me know what you think about this new brand and the collections!!

Loads of love,

*Picture Credits to Francis Roshan of Irismontage  
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